A beginner’s guide to marketing: How to get into it

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A beginner's guide to marketing
A beginner's guide to marketing

Marketing can be described as a broad term that covers all aspects of promoting products or services. There are several steps you can follow to get your first job in marketing. This article will discuss the various areas of Marketing jobs as well as offer tips for starting your career in this exciting field. 

Marketing: How do you get started?

Here are some steps to help you get started in a career as a marketer.

1. Identify your focus area

There are many marketing areas to choose from. It’s important to take your time to sort through all of them. These are just a few of the many options you have:

  • Search Engine Optimization (SEO).
  • Social media
  • Traditional marketing (non digital content like billboards, radio spots and print ads)
  • Email marketing
  • Voice marketing (Google Home, Amazon Alexa)
  • Marketing to Influencers
  • Marketing by brands
  • Marketing with partners
  • Marketing products
  • Event marketing

2. Research

Know the expectations for each job you are considering. To better understand the skills and experience required for success, you can read job postings and blogs, view videos and reach out to marketing professionals in your circle. A mentor might be a good option to guide you in your career development.

3. Learn new skills

You can find a variety of reputable courses and certifications that will give you a solid foundation for marketing. These are available online and in-person. Some classes are free or very affordable. Employers will be impressed by your passion for this career if you invest time and effort in learning new skills.

4. Start a blog

You can create your blog or website, and then promote it to them. Also, you can practice the lessons learned, but also highlight your marketing skills for possible job opportunities. Include your blog and any other social media metrics that you can quantify on your resume.

5. Find freelance opportunities

You can also freelance, which is a great way to get started in the field. You can find freelance opportunities in marketing to make money using your skills. This could include unpaid volunteer work or internships. This type of work could lead to a job.

6. Apply for marketing positions

After you have spent time learning and putting your skills to use, the next step should be to find the perfect marketing job. There are many jobs in marketing, and it is a rapidly growing field. Choose the ones that you believe in and then work to attract their attention.

7. Be creative with your resume

Your resume is a chance to demonstrate potential employers how well you market yourself.

Please be specific about how you grew your social network following or how you helped grow your freelance business.