Hybrid marketing has only recently made its way to the forefront of social media marketing campaigns. It is a fairly new term that describes a collection of marketing models. Hybrid marketing is used as a way to combine traditional models of proven media, including print and television advertisements, along with social media marketing methods.
The advantages of traditional media marketing, are that most of us are more familiar with it. This type of marketing strategy generally includes a variety of media, including radio and television commercials, as well as, printed advertisements in magazines and newspapers. Even billboards and other street signs can be incorporated when describing traditional marketing strategies. It is still highly active in the promotional world, however, many companies are quickly discovering that their customers tend to spend less time in direct contact with traditional strategies, and are now converting to social media.
Only with the introduction of the Internet has digital media marketing started to fully materialize. It is this type of marketing strategy that is found on banner ads, personal webpages, and company websites. It usually provides the basic user information without much communication from possible customers. It is to the degree, that this type of digital media marketing is only a one-way opportunity for distributing the message that illustrates promotions much like traditional marketing. It only uses a different delivery system, but it is essentially transmitting the same message.The online user is seeing the advertisement on the computer screen, rather than viewing it on TV.
With the new age of social media marketing, likely customers are really seeing the progress of digital media marketing. It is actually the combination of traditional marketing with new digital media, however, it supports two-way communication. Instead of just pushing the message to the possible customer regarding services or products, social media marketing strategies entice the possible customer to become interested by communicating with the company online. This is used as a productive tool, where the possible customer can collaborate one-on-one with the company, and leave feedback, reviews, and comments about products they have used or would like to use.
Hybrid marketing, as its name suggests, is nothing more than a combination of all three elements of marketing strategies. It takes traditional marketing, and combines together with digital marketing while using the two-way communications opportunities of social media marketing.
An effective hybrid marketing campaign never depends on one single advertisement like those found on radio, print and television advertisements. It finds unique and various ways to deliver a collection of messages all focused on the same products and services.
Hybrid marketing is so extremely powerful because of its two-way communication. It enables greater input directly from the possible and current customers, and can be used to deliver exact messages to direct targeted audiences and demographics. Due to the fact that the Internet continues to develop, social media marketing tools have found a concrete place by generating greater income for companies, through two-way communication with their possible and current customers.