If you are looking for Local SEO companies to help you dominate the search results in your area, you should know the 8 most important things that you need to keep in mind when making a plan.
1. Research Keywords Before Using Them
Since Google is constantly updated, it’s tough for local companies to try and dominate the SEO landscape with a concrete formula. It’s up to local SEO companies to do research with the keywords that are going to be used. Maybe trying a different sequence of words or using a synonym would work better?
2. Become Mobile-Friendly
If your website is mobile-friendly, then you are losing a lot of potential clients and customers. Most of the people nowadays browse websites while they are on their smartphones. There is no point in limiting the accessibility of your own website when there are many tools that you can use to make it mobile-friendly.
3. Optimize Media
The optimization of images, videos, and audio files is important to SEO. It is often overlooked especially with local stores that just want to have a presence online. Instead of having a 1.6 MB JPEG logo on the top of your website that slows down the experience for people with spotty internet connections, you could optimize it down to 186 KB.
4. Count Your Words
Every word matters when it comes to the results page on search engines. Instead of having something like ” About Us | Company Name “, you could settle for something similar such as ” About Company Name “. With the extra space that you have, you could even include vital information such as your phone number.
5. Don’t Assume They Will Click
If you are creating a web page for the sake of being clicked on, then you are approaching SEO the wrong way. The first thing that you should always keep in mind is not all people will click on your website when they see you on the search page. You should always include as much info as you can while you’re on their peripheral.
6. Specify Location
For local SEO companies, specifying the location of your business is important. Try searching for your business and include the city or town that it is located in. If it’s not an area where there is a lot of competition, you should at least be in the first three pages. If you’re not, then it is time to specify the location as much as you can on your website.
7. Put Yourself On the Map
Literally putting yourself on maps is the best way to increase your visibility. Search engines like Google and Bing prioritize businesses that are in their map systems. This way, you don’t have to necessarily compete with the text results since you’re already on the map pane.
8. Create Content
No matter what the nature of your business is, having a constant flow of information coming out of your website makes it enticing to revisit every now and then. Find ways to distribute content to keep people engaged to your web pages.
Local SEO companies can help you rule search engines and gain an edge over the competition. Contact Tessa today and let’s discuss how we can help you